Influencer Marketing Platforms are Software services that act as a medium for Brands to discover potential influencers, develop partnerships with influencers, and run campaigns easily and effectively. Influencer marketing platforms have special software like search engines, trackers, analytics, marketplaces, etc. that made it much easier for Brands to look for what they want!
Scope is a genuine influencer marketing platform targeted specifically for Brands. Prominent brands like HelloBody, Stronger, CAIA, Purelei, Loaves have been using Scope. Scope ''Lookalike'' makes it extremely easy to find similar influencers to work with. It has an exquisite trademark, including:
It also helps with audience demographics and helps to track the influencers effortlessly. Scope is built for brands distinctively. Currently, they don't work with agencies or influencer networks. But they are about to set up a partner program with agencies that want to help their brands grow. If you're interested, more details can be found on their official page, you can take a 30-minute free demo!
CreatorIQ is considered one of the best in the game for in-house influencer platforms. It mainly focuses on large businesses and enterprises, rather than small and medium-sized businesses. It has a client list for CVS, Disney, Sephora, Unilever, H&M. Some of its feature set includes:
It was named as Best Influencer Marketing platform at the 2019 MarTech Awards. You can get a demo through a self-guided video or by speaking to a platform specialist in detail to learn more about this page.
GRIN is an end-to-end influencer marketing platform for E-commerce.
They help grow DTC brands. GRIN is an all-in-one relationship management platform. Their hallmarks contain:
GRIN has an impressive list of functions to manage influencer marketing programs including, Discovery & Recruitment, Reporting & Analytics, Product Seeding, and flexible payment methods.
Upfluence works in two dynamics.Reachr and Publishr.
Reachr is used to find influencers to create their content by brands. By using Publishr, companies can work with multiple writers. These are writers who've already got longstanding relationships with news outlets publishing sponsored content. Some of the functions that Upfluence provide:
Upfluence currently provides services to Brands, Agencies and Non Profits. Multinational brands and enterprises like Amazon, Asus, Universal have also used Upfluence.
AspireIQ represents itself as a self-service platform. This makes it a good fit for agencies, or brands that create their marketing campaigns in-house.
AspireIQ helps to measure campaigns with sales tracking, promo codes, & automatic affiliate payments and lets you integrate other software like Shopify and Woocommerce to help with product selection and shipping.
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