Alternative to Upfluence
Article
Here are the best alternatives to Upfluence.
1. Scope
Scope is a dynamic and flexible platform that excels in sourcing influencers and integrates seamlessly with your existing tools, such as Klaviyo, Mixmax, Google Sheets, HubSpot, and Shopify.
Main superpower: Best for tool for sourcing.
Pricing
Reasonably priced with 5 users included, additional users can be added for $100 per user, making it a tool that's easy to grow with.
Product
Excellent product with a data-first approach and no opt-in requirement for influencers.
Designed/built for: Brands
Pros- Integrates with popular tools, maximizing convenience and efficiency.
- Great value for the money, providing more bang for the buck.
- Support is easily accessible through chat.
- Data-first approach ensures comprehensive insights and analytics.
- No opt-in required, allowing seamless collaboration with influencers.
- Strong support and availability, rated 9/10.
- While Shopify integration is available, it may not be suitable for agencies and bigger companies.
- As a brand-focused platform, it may not cater as well to agencies.
- Some users may prefer support options beyond chat.
Website: scopeapp.io
2. CreatorIQ
CreatorIQ is a platform that primarily caters to bigger companies, focusing on slower corporations rather than growth-stage businesses.
Main superpower: Focuses on bigger companies.
Pricing
High pricing targeted towards larger corporations.
Product
Solid product designed for agencies and brands, with opt-in required for influencers.
Designed/built for: Agencies and brands
Pros- Well-suited for bigger companies seeking influencer marketing solutions.
- Provides opt-in functionality, allowing influencers to sign up.
- Decent support and availability, rated 5/10.
- Higher pricing may be prohibitive for smaller companies.
- Support primarily available via email, which may not be as responsive or efficient.
- Less focused on the needs of growing, agile, efficient, and profitable companies.
- Product may not be as well-loved by end users.
Website: creatoriq.com
3. Grin
Grin is an influencer platform built for agencies and brands.
Main superpower: CRM
Pricing
Standard pricing, but may not offer the best value considering its limitations.
Product
Designed/built for: Agencies and brands
Pros- Robust CRM system.
- Seamless integration with Shopify.
- Lack of sourcing capabilities.
- Expensive to add new users.
Website: grin.co
4. Klear
Klear is a platform primarily built for agencies and brands. While it excels in sales, it falls short when it comes to product quality and delivering on user expectations.
Main superpower: Media monitoring.
Pricing
Standard pricing, but the product may not deliver as expected.
Product
Product not loved by end users, with weak sourcing capabilities.
Designed/built for: Agencies and brands
Pros- Offers a hybrid opt-in approach, allowing influencers to sign up if desired.
- Decent support and availability, rated 7/10.
- Weak sourcing capabilities may limit the range and quality of influencers available.
- Platform can be challenging to navigate, affecting user experience.
- Limited in the number of campaigns that can be created, potentially restricting marketing efforts.
- Support primarily available via email, which may not provide the responsiveness desired.
- Focuses more on decision-makers than end users, leading to a disparity between expectations and product delivery.
Website: klear.com
5. Aspire
Aspire is a marketplace platform that allows brands and agencies to connect with influencers. However, it has limitations as it only works with influencers who have signed up for Aspire.
Main superpower: Agencies.
Pricing
Expensive and can be challenging to scale for smaller companies.
Product
Limited to the pool of influencers who have signed up to Aspire.
Designed/built for: Agencies and brands
Pros- Offers Shopify integration, facilitating seamless operations for e-commerce businesses.
- Opt-in functionality requires influencers to sign up.
- Provides supportive capabilities for bigger companies that prefer not to handle work in-house.
- Expensive pricing can be difficult to justify for smaller companies.
- Hard to scale due to limitations and costs.
- Recent critique for removing support and not responding to emails.
- More suitable for legacy brands rather than agile, efficient, and profitable companies.
- Limited support and availability, rated 1/10.
Website: aspireiq.com
6. Octoly
Octoly is an opt-in network where influencers apply to campaigns, but it has received negative feedback due to its transactional nature and difficulty in sourcing influencers.
Main superpower: Local expertise France.
Pricing
Issues with high churn and limited sourcing capabilities.
Product
Transactional platform with difficulties in sourcing influencers.
Designed/built for: Brands
Pros- All communication with influencers takes place through the platform's chat system.
- Offers reasonable support and availability, rated 6/10.
- The platform's transactional nature results in influencers being primarily motivated by receiving free products rather than genuine engagement.
- High churn rate may lead to instability in campaigns.
- Sourcing influencers through Octoly can be challenging or even impossible.
- Limited support options beyond the platform's chat system.
Website: octoly.com
My name is Leah Corley, I'm an Engineer and Editor at bynerds. Reach me at my first name at bynerds dot com. I'd love to get input and feedback from anyone using the platforms above or others that I should include for discussion. I aim to talk with users first hand, and not platforms themselves.
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