Top 10 Influencer Platforms

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Influencer marketing goes a long way to market your brand in today's world of online marketing. An influencer platform is a software solution/channel for brands and businesses to connect with industry influencers and reach more potential audiences. Here's a list of 10 influencer platforms.

1. Scope

Scope is the best tool for sourcing influencers.

Main superpower: Integration with existing tools, dynamic and flexible to use.

Pricing

Product

Designed/built for: Brands

Pros
  • Integrates with popular tools like Klaviyo, Mixmax, Google Sheets, HubSpot, and Shopify.
  • Data-first approach, influencers do not need to sign up.
  • Affordable and provides more value for the money.
Cons
  • Not built for agencies or bigger companies (built for brands)
  • Not for brands with price point less than $900/mo

Website: scopeapp.io

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2. Grin

Grin is a platform built for agencies and brands.

Main superpower: Good CRM, Shopify integration.

Pricing

Product

Designed/built for: Agencies and brands

Pros
  • Robust CRM system.
  • Seamless integration with Shopify.
Cons
  • Lack of sourcing capabilities.
  • Expensive to add new users.
  • Support availability: 6/7

Website: grin.co

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3. CreatorIQ

CreatorIQ focuses on serving bigger companies.

Main superpower: Designed for bigger corporations.

Pricing

Product

Designed/built for: Agencies and brands

Pros
  • Ideal for larger, slower-moving corporations.
Cons
  • High pricing.
  • Support availability: 5/10

Website: creatoriq.com

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4. Traackr

Traackr is known for social listening but lacks strong sourcing capabilities.

Main superpower: Social listening and tracking mentions.

Pricing

Product

Designed/built for: Agencies and brands

Pros
  • Effective for tracking mentions and social listening.
Cons
  • Clunky interface with many filters.
  • Weak sourcing capabilities.
  • Support availability: 5/10

Website: traackr.com

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5. Influencity

Influencity offers a limited product at a low cost.

Main superpower: Low-cost influencer marketing.

Pricing

Product

Designed/built for: Brands

Pros
  • Affordable pricing.
  • Better than manual approaches.
Cons
  • Not robust enough for long-term use.
  • Support availability: 4/10

Website: influencity.com

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6. Tribe Dynamics

Tribe Dynamics is mainly used by bigger, slower-moving companies and is focused on social listening.

Main superpower: Social listening capabilities.

Pricing

Product

Designed/built for: Brands

Pros
  • Effective for social listening and tracking.
  • Suitable for retail brands.
Cons
  • Not ideal for smaller, fast-moving companies.
  • Support availability: 7/10

Website: tribedynamics.com

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7. Upfluence

Upfluence provides a clunky platform with complex sourcing capabilities and Shopify integration.

Main superpower: Shopify integration.

Pricing

Product

Designed/built for: Agencies and brands

Pros
  • Offers Shopify integration.
Cons
  • Clunky and complex interface.
  • Support availability: 5/10

Website: upfluence.com

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8. Mavrck

Focused on enterprise-level companies and offers managed services and consulting.

Campaign-driven platform, commonly used by larger corporations. Less optimal for growth-oriented companies or those with an in-house focus.

Main superpower: Marketplace for influencers.

Pricing

Product

Designed/built for: Midmarket enterprise

Pros
  • Offers consulting services and managed services.
  • Suitable for enterprise-level companies.
Cons
  • Less suitable for growth-oriented companies.
  • Campaign-driven focus.
  • Not optimal for in-house operations.

Website: aspireiq.com

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9. Aspire

Aspire is a marketplace with limited availability and support.

Main superpower: Marketplace for influencers.

Pricing

Product

Designed/built for: Midmarket enterprise

Pros
  • Integrates with Shopify.
  • Support availability: 1/10
Cons
  • Limited pool of influencers.
  • Expensive and difficult to scale.

Website: aspireiq.com

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10. Tagger

Tagger is a campaign-driven, all-in-one platform used mainly by bigger companies and retailers.

Main superpower: All-in-one platform for influencer campaigns.

Pricing

Product

Designed/built for: Agencies and brands

Pros
  • Offers comprehensive campaign management.
Cons
  • Mediocre sourcing capabilities.
  • Support availability: 7/10

Website: taggermedia.com

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