Top Influencer Platforms
What You Need To Know Before Going With One
It's tricky, all claim to be the yours only "all-in-one-solution". The "standard" tool for influencer marketing. Some build for everyone, some for agencies, others exclusive for brands. With the rise of influencer marketing, new businesses are built as supporting infrastructure for the thriving channel.
This blog post will compare influencer platforms, pros and cons, to give you a better understanding which alternative that is best for you (if any).
These are the platforms we will be looking at:
Influencer Platforms:
Start from your pain points
- Hard to find new influencers
(you spend most of your time on Instagram looking for new profiles) - Hard to manage and structure influencers
(you spend most of your time in excel/google sheets to stay structured) - Hard to keep track of influencer activity with your brand
(you spend most of your time print-screening Instagram stories)
What problem do you aim to solve with the platform?
If you only could pick one pain point to solve, which would it be?
Comparison
Ease of Use & Speed of Platform
How intuitive is the platform? Easy to use or hard to navigate? How fast loading (performance/speed) is the platform?
| Platform | Ease of use | Speed | Total score |
|---|---|---|---|
| CreatorIQ | 5 | 2 | 7 |
| GRIN | 6 | 3 | 9 |
| Scope | 8 | 7 | 15 |
| Traackr | 4 | 3 | 7 |
| AspireIQ | 3 | 6 | 9 |
| Upfluence | 3 | 5 | 8 |
| Mavrck | 2 | 4 | 6 |
| Tribe | 2 | 3 | 5 |
| Hypr | 6 | 6 | 12 |
| Achoo | 6 | 4 | 10 |
| Klear | 7 | 4 | 11 |
| Woomio | 6 | 3 | 9 | Heepsy | 2 | 3 | 5 |
Is it possible to save all stories from any profile you collaborate with?
Opt-in: This means that it's possible, but only if the influencer choose to participate (authenticate) which will let you track stories.
Keep in mind that opt-in will only allow you to work with profiles choose to participate, which will make it hard when working with many profiles (micro influencers) for example.
No opt-in means that you can get stories from any profile, without having them to confirm a link.
| Platform | Track stories |
|---|---|
| CreatorIQ | Yes (opt-in) |
| GRIN | Yes (opt-in) |
| Scope | Yes (no opt-in) |
| Traackr | Yes (opt-in) |
| AspireIQ | No |
| Upfluence | Yes (opt-in) |
| Mavrck | No |
| Tribe | No |
| Hypr | No |
| Achoo | No |
| Klear | No |
| Woomio | No | Heepsy | No |
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